Article
How to sell your ObGyn practice
Your retirement may be a long way off, but the planning pointers presented here can help smooth the transition of your practice when you decide to...
Article
Your patients are talking: Isn’t it time you take responsibility for your online reputation?
Most physician reviews are positive, but negative criticism may be posted by a disgruntled patient. Here, why and how you should manage your...
Article
Public speaking fundamentals. Presentation follow-up: What to do after the last slide is shown
One-on-one follow-up with program attendees in various ways can help to solidify your talk in their minds. You may also want to explore other...
Article
Public speaking fundamentals. The program: Key elements in capturing and holding audience attention
Familiarize yourself with the structure of an appealing program and recognize the pivotal moments for audience engagement. Knowing what (and what...
News
Public speaking fundamentals. Preparation: Tips that lead to a solid, engaging presentation
Although you may not be a seasoned public speaker—and may even feel some trepidation at the idea of speaking—several simple preparatory steps can...
News
Using videos to educate your ObGyn patients
Enhancing patients’ understanding of the care they need while improving the efficiency of your practice? Easy-to-produce digital videos and...
News
4 technology tools ObGyns can apply in practice
A boom in technology has yielded helpful tools to streamline your practice and keep patients satisfied
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Get more patients with backlinks
By soliciting and developing credible links to your Web site from other sources, you boost your visibility in Google search results—and can...
News
5 ways to wake up your Web site
Your Web site should work for you. Implementing these steps will bring you closer to having a true online patient conversion system.
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Using the Internet in your practice. Part 3: Maximizing your online reach through SEO and pay-per-click
To build a practice, you need to be where patients can find you easily. Today, that is at the top of Google’s search results page.
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Using the Internet in your practice. Part 2: Generating new patients using social media
While no one denies the usefulness of social media, very few medical practices know exactly how to harness its power. Here, we focus on the top...
News
Using the Internet in your practice. Part 1: Why social media are important and how to get started
A few free or low-cost strategies can help you add new patients every day
News
Dos, don’ts, and dollars: Making the switch to an EHR
Strategies for implementing an electronic health record to enhance your practice’s productivity and efficiency
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Four pillars of a successful practice: 4. Motivate your staff
Employees perform optimally when they have a clear sense of mission, feel like part of a team, continue to learn, are welcome to share ideas, and...
News
Four pillars of a successful practice: 3. Obtain and maintain physician referrals
Here are 10 simple strategies you can use to increase referralsto your practice